Amazon CEO teases 'Beautiful' new Alexa hardware coming this fall

Amazon CEO Andy Jassy has revealed that a "brand new lineup of devices" is slated for release this fall, designed to complement the company's recently unveiled AI-upgraded Alexa. In a Bloomberg interview, Jassy described the upcoming hardware as "beautiful," hinting at a significant design focus. This announcement follows Amazon's unveiling of Alexa Plus, a more conversational and task-oriented version of its smart assistant, which will be compatible with most existing Echo devices.

The new hardware is expected to further emphasize display technology, a trend highlighted by Panos Panay, Amazon's head of devices and services. Panay expressed a strong belief in the importance of screens, a sentiment reflected in the recent launch of the 21-inch Echo Show. While specific details remain scarce, the company's strategic shift suggests a broader vision for AI-integrated devices.

This move comes amidst a surge in AI innovation across the tech industry. With competitors like Apple and Microsoft integrating advanced AI capabilities into their products, Amazon is keen to maintain its position in the smart home and AI device market. While Panay remained tight-lipped about specific product types, he alluded to a "constellation of devices" designed to enhance user experiences, indicating a comprehensive approach to AI integration within Amazon's existing ecosystem, which includes Ring security cameras and Eero Wi-Fi routers.

The potential for new smart glasses, similar to Meta's Ray-Bans, was also hinted at, although not confirmed. With the growing popularity of smart glasses featuring AI functionalities, Amazon's previous Echo Frames, which lacked cameras, may see a successor. However, for now, Amazon emphasizes its focus on the newly upgraded Alexa and its upcoming hardware lineup, promising a "slew of AI devices" that will further integrate AI into everyday life.

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