WIND mobile rebrands, is now known as Freedom Mobile, forms new LTE network

WIND Mobile, which was one of the challengers to the 'Big Three' wireless carrier oligopoly in Canada, announced that it has rebrandred as Freedom Mobile with, "a renewed promise to deliver affordable wireless to value-conscious Canadians."
"As WIND Mobile, we built a strong foundation of more than a million customers," said CEO Alek Krstajic. "And as Freedom Mobile, we are reaffirming our commitment to them and to the core principles of our business – value, transparency and fairness."