Survey: In-store shopping makes a comeback in Canada

Photo by Anastasia Shuraeva from Pexels

It looks like 2021 is the year many Canadians are ready to do some in-store shopping. According to the 2021 Holiday Shopping Report from Accenture, 57% of Canadian consumers plan to do most of their holiday shopping in-store, and 75% plan to do their shopping in December, with 47% admitting they'll be doing a lot of last-minute shopping. Six out of 10 Gen Z consumers plan to do most of their holiday shopping in-stores, while 44% of baby boomers intend to do theirs online.

The baby boomers also intend to increase their spending by over $100, and those with children will spend the most. They are expected to spend an average of $713. While Canadians, on average, plan to spend $635, which is $119 up from last year's survey. An emerging trend across the demographics is increased support for BIPOC retailers, with 50% of Gen Z consumers supporting diverse retailers this year.

Accenture and Apple partner to provide iOS-focused enterprise solutions

Apple and Accenture announced that they are partnering to help businesses transform how their people engage with customers through innovative business solutions for iOS.

Accenture will create a dedicated iOS practice within Accenture Digital Studios in select locations around the world. Experts from Apple will be co-located with this team. Working together, the two companies will launch a new set of tools and services that help enterprise clients transform how they engage with customers using iPhone and iPad. The experts will include visual and experience designers, programmers, data architects and scientists, and hardware and software designers.

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