See everything Apple unloaded at today's 'Gather Round' event in this supercut

Apple special events can last well into two hours of wind-ups and unveilings. Thankfully the company has created a 108-second video that encapsulates the range of announcements including three new iPhones and a new and improved Apple Watch. Check out the supercut above to get the an upbeat overview of what's coming from Cupertino.

Apple confirms September 12 iPhone event at the Steve Jobs Theater in Cupertino

By Gadjo Cardenas Sevilla

Apple has confirmed it is going to host a September 12 iPhone event in its newly built Steve Jobs Theater in Cupertino.

Some media invitations went out today to what many consider to be the Super Bowl of tech launches, the annual iPhone September event. This year is special because it marks the 10th year anniversary of the Apple iPhone, which has superseded the iPod and the Mac as Apple's biggest and most profitable product.

This is also the first time the company will unveil the Steve Jobs Theatre in its newly-built Apple Park Campus, considered by many to be Steve Jobs legacy to the company he founded, and later on rescued from insolvency in what was one of the greatest second acts in modern business history.

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September 12 tipped as date for Apple's iPhone event

By Gadjo Cardenas Sevilla

September 12th is now expected to be the day for Apple's big iPhone announcement this year accroding to a report from CNBC. Apple usually earmarks a Tuesday in the second week of September to reveal its latest iPhone, the latest iOS 11 features and, most likley, updates to various accessories like the Apple Watch as well as the Apple TV. While many believe that Apple is hoping to host the event at the new Steve Jobs Theatre at the new Apple Park headquarters, Apple may opt to use the San Francisco's Bill Graham Civic Auditorium where it launched the iPhone 7 last year. 

2017 is the 10th year anniversary of the iPhone, Apple's most profitable product and the lynchpin of the companys multitude of ecosystems which range from apps, streaming music, wearables, fitness, car infotainment, home speakers and set-top boxes.

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The Apple Beat: 7 Takeaways from Apple’s iPhone 7 launch event

By Gadjo Cardenas Sevilla

We have new iPhone’s, shiny new Apple Watches and big decisions to face regarding the loss of the headphone jack, adopting AirPods or other Bluetooth headphones,and Mario is finally coming to iOS.

The two hour launch event was packed tight with announcements, updates and insights into Apple and its products. We know all the highlights by now, but here are 7 takeaways that I observed during the event in no particular order.

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