Apple reportedly accelerates Mac refresh with AI-focused M4 chip

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While the M3 chips in Macs just launched a few months ago, Apple is wasting no time. They're supposedly gearing up for an annual Mac refresh cycle, mirroring their iPhone strategy. According to Bloomberg's Mark Gurman, new M4-powered Macs are on the horizon, arriving later this year.

The M4 chip prioritizes on-device artificial intelligence, requiring significant processing power. Apple plans three variations: a base "Donan" chip, higher-performance "Brava" chips replacing M3 Pro and Max, and a potential "Hidra" for an M4 Ultra (though an M3 Ultra never materialized outside of the company). Notably, this marks the first time all Macs will transition to a new chip generation simultaneously. Previously, some models skipped chip iterations.

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Apple introduced a new and improved iMac with the M3 chip

Apple

Apple has unveiled a new version of the 24-inch iMac at its “Scary Fast” event. The new iMac features the M3 chip, which is said to be twice as fast as the previous M1 chip that was launched more than two years ago.

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Meet the new MacBook Pro with M3 Chips: The ultimate laptop for pros

Apple

Apple unveils new MacBook Pro with M3 chips, dubbing them the most powerful Mac ever. The M3 chips come in three variants: M3, M3 Pro, and M3 Max. They have a cutting-edge GPU and a faster CPU that boosts the performance and capabilities of MacBook Pro. 

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Apple’s M3 chip: What you need to know

Image: MacRumors

Apple is working on new versions of the M3 chip, which will power the next generation of Macs, Bloomberg reports. The M3 chip will reportedly have more CPU and GPU cores than the M2 chip, which debuted in January. The first Macs with the M3 chip could launch as soon as October, according to the report.

The M3 chip will supposedly come in three variants: the base M3, the M3 Pro, and the M3 Max. The base M3 will have the same configuration as the M2: eight CPU cores and up to 10 GPU cores. The M3 Pro will have 12 CPU cores and 18 GPU cores, while the M3 Max will have 16 CPU cores and 40 GPU cores. These numbers are based on test logs obtained by Bloomberg, and they may change before the final release.

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