Celebrate Pride with the vibrant new Apple Watch Band

Photo: Apple

Apple unveils its annual tribute to Pride Month with the stunning Pride Edition Braided Solo Loop for Apple Watch. This eye-catching band features a unique woven design in the colours of the Pride flag, with a subtle "PRIDE 2024" inscription etched on the lugs.

Available starting May 22 in Canada and the US (May 23 internationally), the Solo Loop offers a comfortable and secure fit for Apple Watch SE and Series 4 or later in 41mm and 45mm sizes. It's priced at $99.

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