The Apple Beat: WWDC 2013 Possibilities and Predictions

By Gadjo Cardenas Sevilla

We're one week away from Apple's yearly World Wide Developer's Conference to be held in San Francisco's Moscone Centre (stay tuned for my live coverage here and on Twitter via @gadjosevilla) and the entire technology and mobile industry will no doubt be glued to the announcements as Apple CEO Tim Cook and Co. unveil the future of the iOS and Mac OS platforms. Here's what I think we can expect to see next week.

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Apple sells 100 million iPod Touches, intros entry level model for $229

Apple is said to have sold 100 million iPod Touches. Launched in 2007 and a key product category for Apple as it is essentally the iPhone without the phone component, the iPod Touch is famous for being a multifunctional device. A pocket sized music and video player, a portable game device and an excellent Internet communicator with access to the web, iMessage and Facetime. The iPod Touch is popular among younger users who eventually rack up a collection of apps and eventually move to the iPhone. Apple recently added a $229 16GB iPod Touch with no rear facing camera.

Source: The Loop

The Apple Beat: Tim Cook hints at what's to be revealed at WWDC 2013

Photo by Gadjo Cardenas SevillaBy Gadjo Cardenas Sevilla

Apple CEO Tim Cook opened up this year's All Thing's Digital D11 Conference. Tackling pressing issues such as Apple's recent tax practice inquiry, the need to innovate TV space, competition from Samsung and Android as well as the future of Mac OS and iOS as the yearly World Wide Developer's Conference comes around on June 10th.

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New iPhone ad focuses on music, captures spirit of enjoyment

Apple's new series of ads for the iPhone are subtle, visually engaging and mirror the ease of use and ubiquity of the iPhone's main features. The new "Music Every Daty," ad shows how the iPhone still resonates with anyone who loves their music. The variations, nuances and subtleties of this montage of moments is remarkable in its simplicity.