ASUS goes all out with MWC launch, introduces new ZenFone 5 line
Wednesday, February 28, 2018 at 1:07AM 
Taiwanese tech company ASUS does what it’s been doing in recent years, releasing multiple variants of its smartphone line to cater to specific user needs. This time around the new ZenFone 5 line gets three versions: the ZenFone 5Z, ZenFone 5, and ZenFone 5 Lite.
The first two share its physical characteristics with a 6.2-inch 19:9 LCD displays with 90% percent screen-to-body ratio, which makes it possible to fit all that phone into the body of a standard 5.5-inch phone. But the phones also share a look with another popular device from an even bigger brand in smartphones. Yes, you see it has a notch and ASUS acknowledges somewhat that they’ve taken the design cue from Apple.
“Some people will say it’s copying Apple,” said Marcel Campos, Asus’ global head of marketing, “but we cannot get away from what users want. You have to follow the trends.”