Energizer Hard Case P28K packs in a 28,000mAh battery

Photo: Avenir Telecom

Avenir Telecom is back with a phone unlike any other: the aptly named Energizer Hard Case P28K. It boasts a massive 28,000mAh battery, promising up to a week of regular use on a single charge. This is a phone built for off-the-grid adventures, with a rugged IP69 rating to withstand the elements. Talk time is a staggering 122 hours (over five days), and standby stretches to a mind-blowing 94 days.

However, with great power comes great size. The Hard Case P28K is a thick boi at 27.8mm and a hefty 570g, making it three times thicker and heavier than an iPhone 15. This isn't the phone for those seeking a sleek device.

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The Energizer phone with enormous battery fails to reach crowdfunding goal

The Energizer phone from Avenir Telecom with the gigantic 18,000mAh battery has proven that getting press doesn’t translate to sales. The P18K Pop got tons of mileage at Mobile World Congress for that comically-large battery and its equally comically-large size (think the thickness of three iPhones). But that press didn’t mean people wanted to get it. The phone’s crowdfunding campaign asked for £927,873 to hit its target (around CA$1.6 million) and only reached one percent of its target. It only got 11 backers, who contributed a total of £11,602 (around CA$20,000). The perks ranged from one P18K unit at £425 (around CA$740) to a three-pack at £1,227 (around CA$2,100). It was supposed to deliver the phones in October, but it’s highly unlikely that they will do that now. As Engadget points out, the huge target might mean that this could just be a marketing stunt, because asking for that much money for this really hefty phone seems like too much of an ask.