HMD's Barbie flip phone is official

Photo: HMD

We knew it was coming, but now it's officially here! HMD has unveiled its Barbie Phone, a hot pink flip phone for those exhausted from being constantly exposed to social media. This feature phone goes hard on the Barbie branding from the colour scheme, the Barbie logo on the back of the phone, the iconography on the keyboard, and its many accessories.

The feature phone has a pair of customizable back covers, a beaded wrist strap, and stick-on gems and stickers associated with the Barbie brand. The phone itself features a 2.8-inch screen with a Barbie-themed UI (including a Snake game that gets the Barbie treatment), a T9 keyboard, and a 0.3-megapixel camera with built-in flash.

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HMD’s Barbie Phone finally gets a release date

Photo: HMD

HMD's highly anticipated Barbie-branded phone will officially launch on August 28. Initially teased in February alongside a lineup of other devices slated for July, the Barbie phone has experienced a slight delay. While the Skyline and Crest models successfully arrived this month, Barbie fans will have to wait a bit longer.

Details about the phone remain scarce, but we know it will adopt a flip phone form factor. This suggests it will run either S30+ or KaiOS, aligning with HMD's emphasis on creating a "digital detox" device, one that's free from endless social media scrolling.

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HMD partners with Mattel to launch Barbie flip phone this July 2024

Photo: HMD

HMD, the company behind Nokia phones for the last seven years, hopes to repeat its success with a new partner: Mattel. The two companies are teaming up to launch a Barbie flip phone this July, a retro feature phone that promises style, nostalgia, and a digital detox. The Barbie phone is part of HMD’s summer lineup, which also includes a new retro-inspired Nokia phone and an HMD phone. The latter is similar to the leaked device that 91Mobiles reported last month, with an HMD logo replacing the Nokia one.

The Barbie phone is not just a rebranded Nokia phone. According to HMD’s global head of insight, proposition, and product marketing Adam Ferguson, it will be a completely new device. "Barbie’s is not the kind of brand that you go, here's an off-the-shelf solution," he says. He also hints that more big and prestigious partnerships are in the works, but he won't reveal them yet.

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Win a Barbie Dreamhouse Xbox Series S and more from Xbox

Photo: Xbox

Do you love Barbie and Xbox? If so, you’re in luck. Xbox is giving away some amazing prizes that combine Barbie’s iconic style with Xbox’s gaming power. You could win a custom Xbox Series S that looks like a Barbie Dreamhouse, a set of Xbox Wireless Controller faceplates inspired by Barbie and Ken’s outfits, or one of 10 special Barbie dolls with Xbox accessories.

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