Entries in Beats by Dre (4)

Wednesday
Dec022015

GIFT GUIDE: 10 Cool & Useful Tech Gadgets For Families

By Sonya Davidson

While wandering through the Toronto Eaton Centre with my son last night before a show and remembered that there was a new Telus concept store. Since the kid had NOT given any hints as to what he's going to ask Santa for, this was a good opportunity to see what would make his list. 

If you've been to the newly renovated level recently (located just below the future home of Nordstroms) you'll find this new full shopping experience store. Telus is branching out even more to become more than a service provider and accessories retailer to the devices they carry. You can read about it here.

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Sunday
Aug172014

Apple discounts Beats by Dr. Dre by 10% until Aug. 23

Following Apple’s acquisition of Betas Electronics and Beats Music, Apple is holding a sale for Beats by Dr. Dre products at physical stores and on their official online store. The Beats products each get 10% off their prices until August 23. The over-ear headphones, in-ears, and speakers are all covered by the sale.

Source: 9to5Mac

Friday
Aug012014

Beats Official! Apple welcomes Beats Music into the fold

The Beats Music acquisition by Apple is now approved and official. Apple welcomed the new division to the family while Beats celebrated the event on their webpage by giving accolades to Apple as a long time musician's instrument and that by joining the fold they hope to add to that legacy. Like Apple and Beats, we can't wait to hear what's next and what this union will create.

Source: Apple

Wednesday
May282014

It's official, Apple buys Beats for $3 billion, Iovine and Dr. Dre to join Apple

So, the premature celebration a few weeks ago was sort of merited. Apple has bought the Beats Music streaming service as well as Beats Electronics, which makes those insanely popular headphones. The deal cost Apple US $3 billion but aside from the established Beats brand and cache of hipness, they also get two of the most powerful players in the entertainment industry. Rap mogul and pioneer Dr. Dre as well as industry impresario Jimmy Iovine. 

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” It will be interesting to see if the Beats brand will continue or if it will be turned into an Apple product. Hit jump for the full details of this blockbuster acquisition.

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