The Apple Beat: Apple’s Year in Review for 2015
Thursday, December 31, 2015 at 3:22PM 
By Gadjo Cardenas Sevilla
If I’ve learned anything about Apple in 2015, is that it is no longer as predictable as it used to be and the old established norms no longer hold water.
2015 was a huge one of for Apple in various areas. The company released its first new major product category with the Apple Watch, it also enjoyed an unprecedented year of product releases as well as an ever expanding focus on operating systems, ecosystems, music services and mobile payments.
What struck me most about Apple in 2015 is that it seems to have shifted from being conservative in its product announcements to being more like the multi-billion-dollar company it actually is. This means taking bigger risks with new product categories, filling-in empty spots between existing product sizes and models plus growing its various ecosystems and services.