The Apple Beat: Apple’s Year in Review for 2015

By Gadjo Cardenas Sevilla 

If I’ve learned anything about Apple in 2015, is that it is no longer as predictable as it used to be and the old established norms no longer hold water. 

2015 was a huge one of for Apple in various areas. The company released its first new major product category with the Apple Watch, it also enjoyed an unprecedented year of product releases as well as an ever expanding focus on operating systems, ecosystems, music services and mobile payments.

What struck me most about Apple in 2015 is that it seems to have shifted from being conservative in its product announcements to being more like the multi-billion-dollar company it actually is. This means taking bigger risks with new product categories, filling-in empty spots between existing product sizes and models plus growing its various ecosystems and services.

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The Apple Beat: Apple's Year in Review

By Gadjo Cardenas Sevilla

2014 was a momentous one for Apple. The company ramped up its leadership with a number of of key personnel, made its biggest ever acquisition with Beats and showed they were ready to compete in the supersized-smartphone  and wearables space by releasing the iPhone 6 Plus as well as previewing the Apple Watch. 

It was definitely CEO Tim Cook’s landmark year as Apple leader, the Apple Watch was the first new product category he launched and the event and succeeding hype and interest over the Apple Watch and what it can offer was notable. 

Apple also updated most of its product lines. It introduced a game changing 27-inch iMac that offers an industry leading 5K display, the first for a desktop (or commercially available monitor) anywhere. 

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The Apple Beat: Reviewing the First Year under Tim Cook

Text and photos by Gadjo Cardenas Sevilla

With the unenviable task of successfully steering Apple Inc. to new heights just a year after he took over from late founder Steve Jobs,  CEO Tim Cook has delivered on Apple's most eventful product year yet while continuing to make the tough decisions that keep Apple ahead of the competition.

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