The importance of the Education market to the future of technology companies
By Gadjo Cardenas Sevilla
The education market has always been an important segment for makers of technology hardware and software.
Demonstrating how technology can improve learning, enable innovation and ideas as well as shatter barriers to learning is more than a great slide during a tech demo. It shows the desire to inspire new generations of technologists, or at the very least, loyal users.
The notion that students and schools use technology that they will be familiar with and will stick with in the future. If your high school had iMacs at the computer lab and used Apple software, then you will likely look to get a Mac when you go to university and beyond.