Entries in Commentary (1)

Tuesday
Oct282014

The Apple Beat: So long, iPod Classic

By Gadjo Cardenas Sevilla

Considered the product that helped turn Apple’s fortunes by transitioning them from a PC company to a consumer electronics powerhouse, the iPod Classic was recently discontinued because, as Apple CEO Tim Cook revealed, the parts required to make the device were no longer being made, and also because the reality is that the MP3 player market is almost nonexistent.

The original iPod embodied Apple’s uncanny ability to reach in and take a product that has already been in the market, and redesign it from the ground up to be the best possible version of itself. 

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