Slack puts out full-page ad just as Microsoft readies to enter team-based chat service
By Gadjo Cardenas Sevilla
In a move reminiscent of old-school passive aggressive tech company taunting, Slack took out a full-page ad on the New York Times to "Welcome Microsoft," and offer some advice as the Redmond Giant unveiled its competing Microsoft Teams collaborative chat service.
Slack is the darling communications app of the technology teams and one of Silicon Valley's most beloved services and it was long rumoured to be in Microsoft's sights as a company to be acquired. There may have been some back-channel negotiations that somehow fell through. Anyway, when a company pulls a stunt like this, they're not really just talking to the recipient (in this case, Microsoft), but the world at large in order to tout their features and brag about their achievements.