HTC allies itself with Robert Downey Jr. for new 'Change' brand platform
Monday, August 12, 2013 at 10:32AM 
You're as good as the company you keep. HTC has joined forces with Robert Downey Jr. for their new marketing campaign called Change.
According to an HTC release, "the Change brand platform is a long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history. Ushering in an innovative new approach that will transform the industry, the campaign represents HTC’s largest-ever investment in marketing and will reach consumers through a broad spectrum of traditional and digital media outlets.
To mark the launch of the global platform, a new above-the-line campaign will be rolled out from August 2013. Featuring acclaimed actor and director, Robert Downey Jr., the first ad creative will screen on YouTube on 15th August, to be immediately followed by a series of cinema and TV executions." Interesting. Hit jump for the full PR and details of this alliance.