Dyson opens first demo store in Canada focusing on experiences

Dyson opened its first Canadian Demo store at Yorkdale Shopping Centre, Toronto.  The Toronto opening follows three in North America: Flagship New York on 5^th Avenue, San Francisco and Virginia. Hair styling stations featuring the Dyson Supersonic and a Dyson air purifier smokebox demonstration represent some of the experiences that await guests at the new store.

 The 2,000 sq. ft. space is designed to encourage people to pick up, test, and understand Dyson technology. Interactive demonstrations bring to life the science at the heart of Dyson machines, and Dyson Experts are on-hand to explain machines and provide recommendations that will best suit customers’ lifestyles.

Click to read more ...