MasterCard Canada and MLSE create ultimate Priceless Experiences for sports fans
MasterCard announced a first-of-its-kind installation in Canada to bring sports fandom to the next level – both inside and outside Air Canada Centre. Building on its long-standing exclusive partnership with the Toronto Maple Leafs, Toronto Raptors and Toronto FC, MasterCard today launched the Priceless Toronto Zone, an interactive digital experience at Air Canada Centre open to all sports fans. The Zone, outfitted with two large flex screens, an eight panel video wall and a 65" touchscreen, will be the place to catch behind the scenes moments, priceless experiences and collect sports memorabilia – whether you’re attending a game or not.