Santa Claus is coming to town...with a few apps!

Text and photos by Sonya Davidson

We were invited to get a sneak peek at Santa's Secret Workshop yesterday as Mr. & Mrs. Claus, along with their elves, were busy putting on the final touches to the colourful floats and costumes! On November 16th, Toronto plays host to the 110th annual Santa Claus Parade.

Thousands of kids and families line the streets of the city and millions watch worldwide. It's touted is the largest outdoor entertainment event for families in Canada. Over 30 floats and 21 marching bands will make this the biggest parade in Canadian history thanks to the new community partnership with Maple Leaf Sports & Entertainment (MLSE). 

Click to read more ...

MasterCard Canada and MLSE create ultimate Priceless Experiences for sports fans

MasterCard announced a first-of-its-kind installation in Canada to bring sports fandom to the next level – both inside and outside Air Canada Centre. Building on its long-standing exclusive partnership with the Toronto Maple Leafs, Toronto Raptors and Toronto FC, MasterCard today launched the Priceless Toronto Zone, an interactive digital experience at Air Canada Centre open to all sports fans. The Zone, outfitted with two large flex screens, an eight panel video wall and a 65" touchscreen, will be the place to catch behind the scenes moments, priceless experiences and collect sports memorabilia – whether you’re attending a game or not. 

Click to read more ...