Entries in Fashion week (1)

Tuesday
Sep302014

Apple Watch goes to Fashion Week in Paris chaperoned by Ive and Newson

It's clear that Apple Watch is as much a wearable gadget as it is a fashion object and while Apple's treasured watch isn't slated for release until early 2015, Jony Ive and his bestie Marc Newson were on hand to chaperone their newest creation in and around the high-glitz events of the fashion capital. The more expensive variants of the Apple Watch are expected to cost a premium price and will likely be made available in high-end botiques and ateliers catering to fashion-forward buyers, so it makes good sense for Apple to send it's most articulate experts on Apple Watch to represent it to a prospective new market.