Apple Watch goes to Fashion Week in Paris chaperoned by Ive and Newson

It's clear that Apple Watch is as much a wearable gadget as it is a fashion object and while Apple's treasured watch isn't slated for release until early 2015, Jony Ive and his bestie Marc Newson were on hand to chaperone their newest creation in and around the high-glitz events of the fashion capital. The more expensive variants of the Apple Watch are expected to cost a premium price and will likely be made available in high-end botiques and ateliers catering to fashion-forward buyers, so it makes good sense for Apple to send it's most articulate experts on Apple Watch to represent it to a prospective new market.

Apple reportedly hires industrial design superstar Marc Newson to join Jony Ive's team

Apple has apparently hired industrial designer Marc Newson to join his besty Jony Ive in Cupertino. This enhances Apple's already formidable design team which is considered to be the best in the industry. Newson, who collaborated with Ive to create various objects for U2 frontman Bono's project (RED) charity which raised US $ 26 million for the charity. Newson's position as well as his title has yet to be announced.

"Marc is without question one of the most influential designers of this generation," Jony Ive said. "He is extraordinarily talented. We are particularly excited to formalize our collaboration as we enjoy working together so much and have found our partnership so effective." Looks like we have the makings of a dynamic duo to lead Apple's already storied design team and it will be exciting to see what this partnership will yield. Check out Marc Newson's fantastic watch designs here.

World AIDS Day & Giving (RED)

By Sonya Davidson

You may have heard some of the buzz around the recent (RED) Auction at Sotheby's in New York -- a collaboration between Sir Jonathan Ive, designer Marc Newson and Bono. On the auction block were high-end, one-of-a-kind items with design and innovation in mind. An incredible amount of over $12.8 million was raised from the event with all proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa. 

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