Apple and (RED) celebrate $160 million raised for AIDS awareness and treatment

Apple's been a staunch proponent of AIDS awareness with its involvement in the (RED) initiative. As one of the earliest partners of the program, Apple has released various (product) RED variants of products of which partial proceeds would go into AIDS awareness and treatment. The company also puts World AIDS Day front and centre by dressing up their stores with symbolic RED Apple logos and having their staff wear the colour. The company now celebrates a milestone.

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Apple supporting World AIDS Day campaigns with partner apps and Product RED

Helping raise awareness and money for an important cause, Apple is teaming up with app developer Supercell, maker of popular iOS games Clash of Clans, Boom Beach, Hay Day which offer various special in-app purchase until 8 a.m. PST on Friday, Dec. 4. 

Apple is also making available various Product RED devices such as iPod Touch, iPod Touch and a Apple Watch RED band as well as new iPhone 6S and iPhone 6S Plus cases. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, Product RED has generated more than $275 million for the Global Fund — more than $75 million from Apple alone. 

Today Apple stores around the world, including a number of stores across Canada, will turn their logos (RED) in support of World AIDS Day.  Check out all the products here: http://www.apple.com/ca/product-red/ . To donate, and for more information - visit red.org.

World AIDS Day & Giving (RED)

By Sonya Davidson

You may have heard some of the buzz around the recent (RED) Auction at Sotheby's in New York -- a collaboration between Sir Jonathan Ive, designer Marc Newson and Bono. On the auction block were high-end, one-of-a-kind items with design and innovation in mind. An incredible amount of over $12.8 million was raised from the event with all proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa. 

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