Breaking: Popular iOS apps Turn (RED) to Fight AIDS

Continuing its long-time support for the (RED) movement to fight AIDS and various diseases,Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation in time for World Aids Day. This is a huge and widespread initiative that has mobilized some of the most popular developers and added various (RED) awareness-related items across the ecosystem.

For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

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Apple's (product) RED contributions weigh in at US $70 million

One of Apple's most high-profile charities is the (product) RED initiative which was started by U2 frontman Bono to raise awareness and funds to help eliminate HIV/AIDS in Africa. Since it's involvement in 2006, Apple has raised more money than any other company for (RED).

Apple has been selling various (RED) themed devices and accessories to raise awareness and funds for the charity. More notably, Apple's Jony Ive and his friend designer Marc Newson teamed up to create a bevy of limited edition products for the charity including a one-of-a-kind Mac Pro and gold Apple EarBuds as well as a rare Leica camera. The $70 million raised by Apple is the largest contribution by any one entity to the initiative.

Source: MacRumors

World AIDS Day & Giving (RED)

By Sonya Davidson

You may have heard some of the buzz around the recent (RED) Auction at Sotheby's in New York -- a collaboration between Sir Jonathan Ive, designer Marc Newson and Bono. On the auction block were high-end, one-of-a-kind items with design and innovation in mind. An incredible amount of over $12.8 million was raised from the event with all proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa. 

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U2's Bono, Apple's Jony Ive collaborate on gold EarPods for charity

Apple's Senior VP of Design Sir Jony Ive during WWDC 2013 - Photo by Gadjo C. Sevilla

Continuing on the gold theme bandwagon. Apple's Senior VP of Design Jony Ive has joined forces with his old buddy Bono and industrial designer Mike Newson to produce limited edition pieces for charity. Ive and Newson collaborated on 18k rose gold Apple EarBuds as well as other delectable rarities including a Leica rangefinder camera, a Steinway & Sons Parlor Grand Piano, a Range Rover, and a Jaeger-LeCoultre Atmos "561" clock which all received makeovers from the design duo. The pieces will be part of a 40-item auction for Bono's Product (RED) charity which hopes to benefit The Global Fund to fight AIDS, Tuberculosis, and Malaria. Would those EarBuds match an upcoming iPhone? We'll find out tomorrow as we cover the Apple Announcement live from Cupertino.

Source: AppleInsider

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