Fitbit's latest fitness trackers and smartwatches are more affordable than ever

FItbit is the no. 2 smartphone maker in the world and the leading fitness tracker maker. The company just upped the ante big-time today with a slew of affordable fitness trackers to entice users who may have found earlier models too expensive to consider. 

Fitbit released today Fitbit Versa Lite Edition ($199.95), Fitbit Inspire ($ 99.95) and Inspire HR ($129.95), the company says these are the most accessible devices to date. They also released an updated version of the Fitbit Ace ($99.95), a fitness tracker designed for children. Some of these trackers receive fewer features and functons than older, more expensive models, but they still aim to give users the tracking features they want most.

The new Fitbit devices are available for preorder. Fitbit will soon launch a major redesign to its mobile app, allowing users to further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.

Fitbit OS 3.0 update for Ionic and Versa smartwatches expands on-device options for health tracking

Fitbit announced its latest Fitbit OS 3.0 update for its Ionic and Versa smartwatches. A huge update for existing users, Fitbit OS 3.0 adds more features including an extended on-device dashboard, on-device quick logging for weight and water intake, and the addition of goal-based exercise modes, which debuted on Charge 3 this past October.

 Fitbit is also introducing 10 new partner apps coming soon to the Fitbit App Gallery including popular brands like Couch to 5K, Gold’s Gym, MINDBODY and TRX. Additionally, we are bringing more to our global developer community with a new exercise API and other developer tools. The update should be rolling out to the devices Soon. 

Fitbit's smartwatches now add quick reply functionality

One of the limitations of Fitbit devices is that they can receive notifications but while you can see a message and the sender, these aren't actionable. That's changing today with a new update which will allow quick replies. These will now have five preset responses as well as the ability to create a response provided it is under 60 characters in length. 

Fitbit's Ionic and Versa smart watches also have compatibility with Dexcom's app for Blood Glucose monitors, further expanding the focus on deeper health tracking functionality.

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Fitstar is now Fitbit Coach with hundreds of moves and exercises

Fitstar by Fitbit is now Fitbit Coach.  Once you update the app, you’ll see that our signature dynamic, personalized fitness programs are there for you. The same trainers, bodyweight workouts, customized routines, and muscle-building moves remain - don’t worry, the app you love hasn’t gone away.

Fitbit Coach, available for Android and iOS, will keep you moving. Whether you want to get strong, lean, or just get a daily dose of fitness, Fitbit Coach can help you get after your goals. It does this by giving users one personalized workout per month. Paying for premium unlocks several features including:

• personalized bodyweight workouts, including recommended sessions
• HUNDREDS of moves to keep your fitness fresh
• EVERY workout our experts create, with more added all the time
• BRAND-NEW features such as run and walk audio coaching and “starring” your favorite workouts