What happens when Ford Canada takes city folks to the farm in new F-150s?

 

Over the past year, Ford Canada has invited various media and "influencer" types out for experiences involving their vehicles in real-life settings. The latest opportunity gave us the chance to spend a day-in-a-life of the farming family of Gro-Pak Farms located just on the outskirts of the city as they were gearing up to harvest season.

So, why did Ford decide to send a bunch of city folks into the country? We wondered as well and, to be honest, it intrigued us. 

We first met right in the downtown core of Toronto to jump into a new Ford F-150. We were handed over the keys to a gorgeous Ford 2018 F150 Limited. The instructions? "Follow the map, or preloaded directions on the navigation system and enjoy." 

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Ford's Sheryl Connelly highlights Global Consumer Trend Report at CIAS 2017

By Sonya Dvidson

The 2017 Canadian International Auto Show is well underway with a reported record-setting attendance for opening day this past Friday. While there were many stunning vehicles to dream about, hello Lincoln Navigator with built-in wardrobe and cascading steps, there were opportunities to look into  consumer trends. Canadian Reviewer was invited to a private luncheon with Sheryl Connelly, Ford Motor Company's "Futurist" (her official title "Global Consumer Trends and Futuring"), to gain insight into the company's most recent and fascinating research. 

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Art of Fusion: a stress-free day trip with new 2017 Ford Fusion Energi Platinum

 

By Sonya Davidson

The summer has been spectacular, hasn’t it? It’s been filled with travels near and far for the past couple of months and more experiences to add to my personal bucket list. One of the most memorable day-trips out of the city was dubbed the #ArtOfFusion. Fusion to many of us means taking the best of two or more worlds. This trip was certainly the best of several realms from technology, art, and yes, food. 

A recent outing with Ford Canada had me rediscovering the rich Canadiana landscape peppered with mindful moments in the new 2017 Fusion Energi Platinum. A full itinerary that catered to more lifestyle focused writers gave the opportunity to explore the vehicle in a more everyday approach. Going in with an open mind that suits the needs of everyday drivers was apparent since not much “selling” of the new vehicles happened on this day-trip. We were very much in a  “see for yourself” mode.  

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