Entries in Ford Edge (1)

Monday
May022016

Ford takes mindfulness behind the wheel

By Sonya Davidson

It seems that everyone is jumping on the mindfulness bandwagon these days. It may be a strategy to grab the attention of millenials but I'm keen on taking these ideas to test. Recently, I had an interesting idea coming from Ford Canada. Having spend several years tracking the company's initiatives and research on a lifestyle perspective (because you can get all the specs and driving views you want from everyone else) this was definitely of interest. What sets one brand apart from others? 

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