Ford takes mindfulness behind the wheel

By Sonya Davidson

It seems that everyone is jumping on the mindfulness bandwagon these days. It may be a strategy to grab the attention of millenials but I'm keen on taking these ideas to test. Recently, I had an interesting idea coming from Ford Canada. Having spend several years tracking the company's initiatives and research on a lifestyle perspective (because you can get all the specs and driving views you want from everyone else) this was definitely of interest. What sets one brand apart from others? 

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