GM bets big on Super Cruise, eyes billions in revenue

Photo: General Motors

General Motors is doubling down on its Super Cruise driver-assistance technology, aiming to generate billions in revenue and establish itself as a tech leader. This move comes as GM exits its loss-making Cruise robotaxi business.

GM projects Super Cruise will bring in approximately US$2 billion (around CA$2.9 billion) in annual revenue within the next five years. The company sees this high-margin revenue stream as key to its transformation, similar to Tesla's focus on technology.

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