Nissan to reportedly reject Honda's merger terms

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A proposed merger between Nissan and Honda is on the brink of collapse after Nissan supposedly rejected Honda's latest proposal. The initial plan, announced in December, envisioned a combined holding company structure. However, Honda reportedly recently proposed making Nissan a subsidiary, a move deemed unacceptable by Nissan's board.

While both companies claim discussions are continuing, and a decision is expected by mid-February, the rumoured disagreement casts serious doubt on the deal's future. A combined entity would create the world's third-largest automaker, making the potential failure a major setback.

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Honda and Nissan merge to combat declining fortunes

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Honda, Nissan, and Mitsubishi are exploring a merger to counter declining sales and the rising electrification costs. This move follows years of declining profitability for Nissan, culminating in a 73% drop in first-quarter 2024 net profit. Nissan's market share has also eroded, particularly in the US electric vehicle market, holding a mere 2.4% share. To address this, Nissan recently announced a restructuring plan involving job cuts and capacity reductions.

A combined entity—led by Honda—could generate significant revenue and operating profit. However, past auto industry mergers have often been unsuccessful due to integration challenges and cultural clashes. This merger aims to avoid these pitfalls by prioritizing a slower integration process and maintaining a holding company structure.

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Honda to unveil new EV series at CES 2024

Honda is ready to showcase its latest electric vehicle (EV) innovation at the upcoming CES 2024. The automaker will reveal a new EV series for the first time during a press conference on January 9, 2024, at 1:30 PM ET. You can watch the live stream of the event in the video above.

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Review: 2019 Honda Accord

The Honda Accord has been in production since 1976 and is one of Honda’s best sellers. The mid-size vehicle has gone through a lot of change in the last 40+ years and is now in its 10^th generation.

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