Mercedes-Benz unifies EV, ICE designs

Photo: Mercedes-Benz

Mercedes-Benz is unifying the design of its electric and combustion engine vehicles, a move mirroring BMW's strategy. This "coherent design language" across the lineup aims to boost flagging electric vehicle sales by moving away from distinct EV styling, like the polarizing EQS. Despite a previous EV-only pledge, Mercedes will launch 19 new combustion models alongside 17 EVs by 2027, acknowledging current market demand.  

This shift comes as Mercedes faces declining earnings and plans significant cost cuts. New models this year include the CLA (available as both EV and internal combustion engine), electric GLC and C-Class, and a facelifted S-Class. Mercedes will continue offering a range of engines, including V12s, and will shift some production to lower-cost regions.

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Volkswagen's partnership with Rivian might bring the much-anticipated electric VW Golf to market sooner than expected. The German carmaker will reportedly launch the Golf EV to market in 2029, or even sooner, as its first electric vehicle based on its software-define Scalable Systems Platform.

Volkswagen expects its new joint venture with Rivian to pay dividends. It plans to invest up to US$5 billion, with US$3 billion going to Rivian and $2 billion going into the venture. According to reports, it will upgrade Volkswagen's Modular electric drive matrix (MEB) platform to MEB+ in 2026. These moves can help ensure the Golf EV comes out sooner.

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