Chrome to start blocking Flash ads on September 1st

Constantly bugged by Flash ads popping up in your Chrome browser? Starting September 1^st, Google Chrome will make Flash-blocking a default setting for its users. Google’s encouraging its advertisers to switch to HTML5 so they won’t be affected by this. For users though, this might better the browsing experience on Chrome and maybe even help it use up less power. Chrome is known to be a power hog so hopefully this change might make things better.

Source: Google | Via: Engadget

Adobe pushes HTML5 Web tooling to Creative Cloud users

Adobe  announced the first public preview of Adobe Edge Reflow, a new responsive design tool for Web designers and developers creating websites and content for screens of virtually all sizes. In addition, the company released new feature updates for Adobe Edge Animate, Adobe Dreamweaver and Adobe Edge Code preview.  All today’s announced product releases are available exclusively to Adobe Creative Cloud members.

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Adobe doubles efforts in HTML5 and Flash at Adobe MAX 2011

Text and photos by Gadjo Cardenas Sevilla

Los Angeles, CA: Ending years of "HTML5 vs. Flash" as the standard for future dynamic web content, Adobe's MAX 2011 keynote today focused on both standards as having the proper tools and frameworks for developing the Web of the future.

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Adobe releases Edge beta, a new HTML5-based animation tool

Adobe recently released the beta of Adobe Edge, a new web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5 (Hypertext Markup Language for describing Web pages), JavaScript (the programming language used for Web apps), and CSS3 (Cascading Style Sheets for formatting and animation effects).

While Flash is a huge part of Adobe's business, we learned during interviews with Mark Anders (above) this year that HTML5 animation and motion graphics is also something that Adobe is working on supporting. What's the big deal with HTML5, it is an emerging standard that should work on all platforms without any plugins so it can be even more ubiquitous than Flash in the long run. Developers who are interested can download the beta here.