LG introduces premium line of products via an art exhibit at IFA 2016

LG Electronics takes the premium route with its new Signature line. As we look through the product line’s site, we see everything from OLED TVs to refrigerators to air purifiers. And yes, they all look high class. To celebrate these products, LG opted to host an art exhibition at IFA 2016 in Berlin called The Art of Essence. The gallery, which is located at the garden adjacent to LG’s booth in Hall 18 of Messe Berlin, is curated and built with the help of renowned architects and artists. The art pieces that specifically served as backdrops of the products were done in collaboration with London-based collective Jason Bruges Studio.

As described in a press release describing the exhibit, “Jason Bruges Studio thoughtfully crafted a multisensory and dynamic experience that conveys each LG Signature product’s essence into lighting, movement and sound.” The exhibit is supposed to portray to IFA attendees that this line appeals to the “refined sensibilities of consumers who want the very best out of life.”

Huawei outs new colour options for the P9

While Huawei’s P9 smartphone hasn’t made its way here yet, there are already additional colour options for the smartphone. The premium device, which the Chinese brand co-developed with Leica for the camera optics, is now also available in very striking colors of red and blue. It was previously available in Haze Gold, Ceramic White, Rose Gold, Prestige Gold, Titanium Grey, and Mystic Silver. The new models come with 32GB onboard storage, 3GB of RAM, and will retail for €549 (or almost CA$800).

Source: Android Authority

Introducing Lenovo’s new smartphones

Lenovo’s own line of smartphones weren’t neglected during this week’s IFA 2016 in Berlin. There’s the new A Plus, Vibe P2, K6, K6 Power, and K6 Note. We give a quick rundown on five of its new devices here.

Starting us off with the image above is the A Plus, a budget-friendly smartphone with meager specs. It has a 4.5-inch FWVGA screen (480 x 854 resolution), MediaTek MT6580 processor, 1GB of RAM, 8GB of storage expandable up to 32GB via microSD, dual-SIM support, and a 2,000mAh battery. This 4G with VoLTE-ready device has a 5-megapixel rear camera with LED flash and 2-megapixel front shooter. The Android 6.0-powered handset retails for €69 (approx. CA$100) for the single SIM version and €79 (approx. CA$110), which will be available in Europe starting this month.

Click to read more ...

X marks the spot: Sony’s new mobile focus

Sony is streamlining its smartphone arm and has officially dropped its Xperia Z, M, E, and C lines to focus on its Xperia X range. This line though, according to Sony Mobile EVP of Global Sales & Marketing Hideyuki Furumi, will include a “range of X series, top to bottom.” The company is also attaching the Xperia name to other categories like the Xperia Ear and Xperia Projector. We’ve seen other brands try to focus on a specific line and perhaps it might work for Sony. Furumi told Tech Radar that the other products will still be on sale but don’t expect any new Xperia Z’s heading your way.

Click to read more ...