Sony to kill off Xperia X and X Compact phones

Sony’s “Premium Standard” line is getting the axe as the Japanese tech company wants to shift its focus to its flagship and mid-range line. Those part of the Premium Standard segment are said to be affordable devices with almost flagship specs. The two devices classified here are the Xperia X and X Compact models. Sony made the announcement at its 2017 Investor Day saying they want to switch the focus to the likes of the Xperia XZ Premium and XZs in the flagship segment and the Xperia XA1 and XA1 Ultra in the mid-range market. Sony is reportedly doing this to help recover market share this year and offer products “with technologies that only Sony can deliver.”

Sony also wants to focus on markets where it can use its strengths to its advantage. These include Japan, East Asia, Middle East, APAC, and Europe. And while they do want to do well in North America, Sony knows they need to make huge investments (particularly in marketing) to get recognized here.

Source: Xperia Blog

X marks the spot: Sony’s new mobile focus

Sony is streamlining its smartphone arm and has officially dropped its Xperia Z, M, E, and C lines to focus on its Xperia X range. This line though, according to Sony Mobile EVP of Global Sales & Marketing Hideyuki Furumi, will include a “range of X series, top to bottom.” The company is also attaching the Xperia name to other categories like the Xperia Ear and Xperia Projector. We’ve seen other brands try to focus on a specific line and perhaps it might work for Sony. Furumi told Tech Radar that the other products will still be on sale but don’t expect any new Xperia Z’s heading your way.

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