Entries in Instagram (248)

Saturday
Apr152023

Instagram makes its Reels editor easier to use

Image: Meta

Instagram Reels isn't known for having an easy-to-use editing tool. So, the latest update from the Meta-owned company is welcome. The Reels feature gets a new editor available worldwide on iOS and Android. You can pull together video clips, audio, stickers, and text into a more streamlined interface. There are also more editing tools coming with the hope of chipping away at TikTok's dominance. 

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Saturday
Mar252023

Instagram tests full-length Reels replays in Stories

Image: Meta

You might no longer have to leave Instagram Stories to watch the full-length of Reels. The social media platform is testing the ability to watch and share full-length Reel videos at up to one minute. This could be another way Instagram hopes to get more users to engage with the Reels on the platform. Instagram chief Adam Mosseri noted that more people are sharing content in Stories and DMs. And this is one way to keep users engaged in the app and help re-ignite its growth.

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Saturday
Mar182023

Meta's paid verification program comes to the US

Image: Meta

Meta Verified, the company's paid verification program, goes live in the US. It costs USD 12 (around CAD 16) per month via the web or USD 15 (~CAD 20) on mobile to account for the in-app fees of both Apple and Google. Meta Verified brings features like a blue verification badge for both Facebook and Instagram, "proactive impersonation protection," and direct access to customer support. 

Meta is also giving stars each month (which you use to tip Facebook creators) and extra stickers for Stories and Reels. The US version of this feature won't gain increased visibility in some parts of the app yet. 

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Tuesday
Mar142023

Meta to kill off NFT support on Facebook, Instagram

Image: Meta

Meta is ending its support for NFTs on both Facebook and Instagram. The move comes less than a year since it pushed to adopt these "digital collectibles" across the platform. This update comes as the social network laid off thousands of workers and shuttered numerous projects. It wasn't elaborated on why Meta is reversing course on NFTs, but it hasn't been the only product or initiative that the company has shuttered.

“We’re winding down digital collectibles (NFTs) for now to focus on other ways to support creators, people, and businesses,” Stephane Kasriel, Meta’s Head of Commerce and Financial Technologies wrote in an update shared on Twitter. “We learned a ton that we’ll be able to apply to products we’re continuing to build to support creators, people, and businesses on our apps, both today and in the metaverse.” In its place, the company would be focusing on “monetization opps for Reels” and “messaging payments across Meta.”

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