This is how much Meta's paid account verification badges cost

Graphic: Muhammad Asyfaul/Unsplash

We learn a bit more about Meta's new subscription service for Instagram and Facebook. Emulating Twitter's Blue service, Meta Verified allows you to pay to get verified on the services. It starts at US$11.99 per month on the web or US$14.99. On top of the badges, Meta promises extra protection from impersonation accounts and direct access to customer support. There will also be access to exclusive features like stickers for Stories and Reels and 100 star tokens (Meta's digital currency) which you can use to tip creators on Facebook. 

To prevent fake accounts, you'll need to provide a government ID that matches your profile name and picture and you must be over 18 to be eligible. Meta clarified in a statement that existing verified accounts won't be affected as these users are "authentic and notable." 

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Meta is launching a paid verification service for Facebook, Instagram

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The rumours were true. Meta is planning to launch a Twitter Blue-like subscription service called Meta Verified. It'll be coming to both Facebook and Instagram. And it will give users features like a blue badge, additional impersonation protection, and direct access to customer support. Mark Zuckerberg said the feature is "about increasing authenticity and security across our services." Now, whether people will be willing to pay for that is a different question. Meta plans to introduce the feature in Australia and New Zealand first.

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Meta is reportedly planning to offer paid blue checkmarks for Facebook, Instagram

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Code within the Instagram app suggests Meta is planning to take cues from Elon Musk's Twitter by adding blue checkmarks in its app, which is verification on the social platform that Twitter now charges for. Reverse engineering professional Alessandro Paluzzi spotted a new mention in the codebase of both Facebook and Instagram suggesting it wants to add a "paid blue badge."

Meta has yet to confirm or deny the feature, but if true, it looks like the company is looking for a new way to monetize. It's a baffling source of revenue from a creator's perspective, given verification is crucial for ensuring prominent people or profiles are distinguished from copycats, scammers, and the like. What value would these blue checkmarks bring if people can just pay for them? Since this is hidden within the code, it may not even be released. But it gives us an idea of what Meta might be considering.

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Instagram expands the functionality of its "not interested" button

Source: Instagram

Aside from rolling out Quiet Mode, Instagram has also expanded on its "not interested" button. The feature lets you flag certain types of content you don't want to see. The platform will now let you hide more than one piece of content on the Explore page. You can now add a list of words, hashtags, or emojis to avoid in the captions of recommended content. It works similarly to how the app already lets you hide DMs with words you don't want to see.

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