SiriusXM launches 'Live Experiences' with a FREE Alexisonfire concert

SiriusXM Canada announced a new multi-year partnership, making it Live Nation Canada's official audio music streaming partner. The strategic partnership will shine a spotlight on live music and comedy events from coast-to-coast in 2022 and beyond with SiriusXM bringing on-site perks, activations, broadcasts and more to fans and SiriusXM subscribers.

To celebrate the partnership and return of live events, iconic Canadian rock band Alexisonfire will perform a concert – their only Toronto appearance this year – on April 27 at HISTORY, Live Nation Canada's newest entertainment venue. The concert will be ahead of their 4-day concert series, Born & Raised, in their hometown of St. Catharines with co-headliner City and Colour. The band's latest album and first record in 13 years, Otherness, will be released on June 24, 2022. Fans can score a pair of FREE tickets* on a first come, first serve basis beginning April 15 at 10 AM EDT by visiting ticketmaster.ca/SiriusXM-AOF.

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Yahoo to create original shows, livestream Live Nation concerts with new media direction

Yahoo's getting into the video content creation and broadcasting game. At the 2014 Digital Content NewFronts, Yahoo! Inc. unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities.

“Yahoo is focused on connecting artists, storytellers, great content producers and brands with the audiences they want -- at scale, across devices, every single day.”

Yahoo CEO Marissa Mayer, CMO Kathy Savitt, and Ned Brody, head of Americas, presented Yahoo’s vision to make digital video more inspiring and entertaining for consumers and advertisers. They were joined onstage by a star-studded lineup including Executive Producer Mike Tollin; Kevin Love of the Minnesota Timberwolves; Live Nation CEO Michael Rapino; New York Jets head coach Rex Ryan; the stars of Comedy Central’s “Broad City,” Abbi Jacobson and Ilana Glazer; and Kraft Foods Executive Vice President Jane Hilk.

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Yahoo and Live Nation to livestream concerts every day for a year

Yahoo and concert ticketing business Live Nation want you to turn to the site for streaming live concerts. The two companies finalized their partnership on Thursday to have Yahoo stream a live concert every day for one year. Yahoo also intends to keep around 1,200 of the live song recordings so users can stream these clips “months and months” after the show airs.

They did not announce what acts we’d expect to catch but Yahoo marketing chief Kathy Saviit said it will compose the “world’s hottest bands and musicians.” We should be hearing more details about this new partnership soon.

Source: The Verge