Video: A demo of HP's Live Photo app

This is the closest we'll get to those cool Harry Potter motion photos and portraits. HP's innovative Live Photo app makes it possible to create photos that launch personal videos. This can be used for printed cards as well as online photos. How is this possible? HP is leveraging their cloud, big data and mobile integration acquired when they bought Autonomy.  iOS users can download the app here. Can you think of other clever uses for this sort of technology?