Logitech unveils new logo and branding

Since 2013, Logitech, maker of mice, keyboards and mobile accessories and peripherals,  has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products and new logo and branding strategies are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. A new label for their latest product categories: Logi. will also debut soon.

Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.

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