Meet the AirLight Pro, L’Oréal’s new hairdryer that mimics the sun and wind

Image: L'Oreal

L’Oréal, known for unveiling innovative beauty products at CES, is introducing a new hairdryer called the AirLight Pro. It uses infrared light and airflow to dry hair faster and more gently than conventional heat.

The AirLight Pro is inspired by how the sun and wind dry rain, says Guive Balooch, L’Oréal’s Technology Incubator vice president. The infrared light evaporates water on the hair surface while preserving moisture inside the strand. The light also has a hydrating effect on hair, unlike UV light. 

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