Apple earns 'world's most valuable brand,' accolades for second year in a row
Apple is the world's most valuable brand according to Interbrand's "Best Global Brands" report for 2014. The iPhone and Mac maker beat out tech competitor Google as well as IBM, Samsung, GE and even Coca-Cola. Apple's innovation in various areas including its upcoming Apple Watch, Apple Pay mobile payments system and its new iPhone 6 line have contributed to an overall positive valuation for Apple.