Pet care brand Purina launches game experience in 'Roblox'

Pet care company Purina introduces a new multiplayer experience in Roblox. The Nestlé-owned brand introduces "Purina Arena Pet Racing," where you can adopt, nourish, and race virtual pets. If the concept reminds you of the Tamagotchi, this is Purina's take on the pocket-sized virtual pet. The experience also includes personalization options, allowing gamers to collect gear to customize their virtual avatars and pets. You can unlock emotes to celebrate the wins you get on track. You can get a preview of the experience in the trailer above.

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