Pet care brand Purina launches game experience in 'Roblox'

Pet care company Purina introduces a new multiplayer experience in Roblox. The Nestlé-owned brand introduces "Purina Arena Pet Racing," where you can adopt, nourish, and race virtual pets. If the concept reminds you of the Tamagotchi, this is Purina's take on the pocket-sized virtual pet. The experience also includes personalization options, allowing gamers to collect gear to customize their virtual avatars and pets. You can unlock emotes to celebrate the wins you get on track. You can get a preview of the experience in the trailer above.

SOURCE

Netflix builds a theme park in Roblox

Calling all binge-watchers and gamers! Netflix has created a unique playground within the popular platform Roblox called Nextworld. Currently, in early access, Nextworld offers an immersive experience that lets you step into the worlds of your favourite Netflix shows.

Explore Hawkins from Stranger Things, battle it out in One Piece's East Blue, or even test your survival skills in a Jurassic World: Chaos Theory-inspired challenge. Nextworld isn't just about established hits—it even features content based on releases like Rebel Moon.

Click to read more ...

Roblox expands its platform with content for users 17 and older

Image: Roblox

Roblox is known as a family-friendly platform, but it's changing its tune. The company announced it will let creators make content for users 17 and older, who make up 38 percent of its daily active users in 2022. This content may include more mature themes and storylines in TV shows and stand-up comedy, such as violence, blood, crude humour, romantic themes, and alcohol. Players may also see gambling content that they can't interact with.

To access this content, users must verify their age and identity by uploading a photo of their driver’s license or ID and a selfie. Roblox says this will ensure a safe and engaging experience for older users. Creators can start making these experiences today. And they will be available to eligible users in the coming weeks. Roblox did not specify what makes a creator or user eligible. We have contacted Roblox for more details.

Source

Roblox explores building virtual words with words

Roblox wants to use generative AI in a different way. The platform explores bringing it in with virtual worldbuilding in mind. The company says it's testing it with two different implementations. One creates virtual materials using natural language prompt, like with the car in the video above. And another allows you to create code based on text inputs. Both implementations are expected to roll out to Roblox Studios in the coming weeks.

“… Some creators know how to code, but may have limited experience creating high-fidelity 3D models. Others may be more experienced with model design, but less experienced with code,” Roblox CTO Daniel Sturman wrote in a blog post. “In both cases, we see a future in which even a beginner (such as myself for example – I’m a terrible artist!) can get a running head start as they look to bring their imagination to life in a Roblox experience.”

Source