Samsung Galaxy S25 and S25+ launch with focus on software and performance

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Samsung has unveiled the Galaxy S25 and Galaxy S25+, the latest additions to its flagship smartphone lineup. The phones boast some new features, with a particular focus on software and performance.  

One UI 7 is the new software that powers the Galaxy S25 series. It promises several improvements, including a new Personal Data Engine allowing on-device artificial intelligence features. The Personal Data Engine can be used for things like a plain-spoken request to find an old photo from your gallery. (You can check more of the new AI features here.)

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Samsung unveils Galaxy S25 Ultra

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Samsung unveiled the Galaxy S25 Ultra at its Unpacked event, showcasing a refined design with rounded corners, a larger 6.9-inch display, and a more powerful Qualcomm Snapdragon 8 Elite processor. The device is thinner and lighter than its predecessor, featuring bolder camera rings and a 15% thinner bezel.  

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Samsung teases Galaxy S25 Edge

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Samsung surprised attendees at its Galaxy Unpacked event by briefly showcasing the Galaxy S25 Edge. This ultra-slim flagship, with a boxy design and minimal bezels, hints at a return to the era of incredibly thin, potentially fragile smartphones.

While specifications remain scarce, a Samsung South Africa representative supposedly confirmed a limited initial rollout in select markets, including the US and South Korea.

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Samsung doubles down on AI with Galaxy S25 series

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Samsung officially announced the Galaxy S25 series, highlighting a significant focus on artificial intelligence capabilities. Powered by the Qualcomm Snapdragon 8 Elite for Galaxy chipset, the S25 lineup features a dedicated Personal Data Engine core for enhanced AI processing.

This dedicated core enables personalized AI experiences, learning user habits and interacting with other Samsung devices (like the Galaxy Ring or Watch) to anticipate needs and automate tasks. For example, the phone could automatically turn off the TV when the user falls asleep or suggest a "sleep mode" to minimize distractions.

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