Samsung reportedly contemplates flagship rebrand

Photo: Samsung

Samsung might be looking to distinguish its flagship series smartphones from the rest of its product lineup. Korean publication E-Today reported that the company is exploring the possibility of removing the Galaxy name for these premium phones. The approach would be similar to how Lexus is Toyota's luxury car brand and Hyundai sells premium cars under the Genesis branding.

As Tom's Guide noted, the change might be crucial as bloated as the Galaxy name is now. There are five smartphone lines underneath it, as well as tablets, earbuds, smartwatches, and even smart rings.

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Rumoured camera upgrades for Samsung's future Galaxy S phones

Samsung Galaxy S23 Ultra's cameras (Image: Samsung)

Thanks to rumours, the Samsung Galaxy S24 Ultra's camera specs are no longer a mystery. Now, we get to hear more about Samsung's plans to enhance the cameras of its Ultra models until 2026, at least according to the reliable tipster Revegnus. 

The Galaxy S24 Ultra, expected to launch in mid-January, will supposedly feature a 50-megapixel periscope camera with 0.7µm pixels, a significant upgrade from the 10-megapixel 1.12µm pixels of the S23 Ultra. This will allow for more details and clarity in zoomed-in shots. Samsung has already hinted that it is developing high-resolution sensors for telephoto cameras.

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Galaxy S25 and S25+ may ditch Samsung ISOCELL sensors for Sony ones

Photo: Samsung

Samsung’s Galaxy S22 and S22+ phones featured its ISOCELL GN5 50MP sensor, while the Galaxy S23 and S23+ models used a similar 50MP GN3 sensor. And we're expecting to see the same setup with the Galaxy S24 and S24+. However, a new tip hints that the Galaxy S25 and S25+ phones might switch to Sony sensors instead of Samsung’s. The new report comes from reliable tipster @Tech_Reve, who holds a solid track record for Samsung rumours. But we don't have any details yet about this sensor, given it'll launch over a year away.

Samsung is also supposedly developing a 200-megapixel 1-inch ISOCELL sensor for its S25 Ultra with 0.8µm pixels, dual-pixel autofocus, and in-sensor crop zoom. > The only other rumor for the Galaxy S25 series is that it'll come with the Exynos 2500 chipset with a 10-core CPU on Samsung’s 3nm node.

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