Thursday
Jan092025
CES 2025: Shark's bite into beauty: CryoGlow mask promises radiant skin
Thursday, January 9, 2025 at 10:36AM 
Photo: Shark
Shark, known for its home appliances, expanded its Beauty business in 2021 and is now venturing into skincare with the CryoGlow mask. Showcased at CES 2025, this multi-functional device combines LED and infrared light with a unique under-eye cooling treatment to address various skin concerns.
Developed over 18 months, the CryoGlow mask reflects Shark's consumer-centric approach. By actively listening to customer feedback, the brand identified a need for an inclusive skin care solution that addresses diverse concerns like firming, tightening, and acne.