Entries in shot on an iPhone (1)

Monday
Feb032014

Apple's new Ad commemorates the Macintosh, shot entirely on iPhones

Apple's new 1.24.14 ad is a nice tribute to 30 years of Mac, it was shot in one day using iPhones and shows just how widely used Apple's products and technologies are in everything from education, fashion, desigm, robotics and entertainment. Seems a fitting addition to the powerful "What will your verse be?" iPad Air commercial which debuted las month. The new ad was shot during an entire day across various locations. 100 iPhones were used for 70 hours of footage. The whole process was quite remarkable.