Apple's 'Shot on iPhone' campaign moves to videos
Tuesday, June 2, 2015 at 9:52AM Apple's has focused on the camera properties of the iPhone 6 with various large format billboards and magazine ads showing awesome photo from users with the simple but powerful 'Shot on iPhone 6' tagline. Called iPhone World Gallery, the campaign has even featured the world of Canadians John Lehmann and Dan Carr.
The campaign is now moving from stills to video as Apple has released a variety of short videos shot on the iPhone by regular Joes and Janes. Showing what one can do with the OIS (Optical Image Stabilisation) features, wide f/2.0 aperture as well as Apple's unparalleled camera software, these videos, which will appear in 23 countries - feature the work of seven videographers and their use of the built-in video features of iPhone including slo-mo, time-lapse and cinematic video stabilization show the impressive range of shots and moods that an iPhone 6 and iPhone 6 Plus can achieve.