Apple offering $50 refund for out of warranty iPhone 6 or later battery replacements

Apple Canada announced an iPhone Out-Of-Warranty Battery Replacement Credit for customers who paid for an out of warranty battery replacement as a result of the performance throttling issues on older iPhones with sub-optimal battery life.

Apple is offering a $50 credit to customers who paid for an out-of-warranty battery replacement for iPhone 6 or later devices between January 1, 2017 and December 28, 2017.  Eligible battery replacements were completed at an Apple authorized service location — Apple Store, Apple Repair Center, or an Apple Authorized Service Provider.

Click to read more ...

The Apple Beat: One Year Later - Grading the iPhone 6

By Gadjo Cardenas Sevilla

The one-year old iPhone 6 and iPhone 6 Plus still look and feel like best in class devices (never mind that new ones are a month away). The iPhone 6 Plus is a particularly strong device and personally one I keep returning to, specially for work.

In the ongoing chess match that is the smartphone industry, Apple’s move towards larger iPhones last year, seemed like a come from behind move. The industry, which originally ridiculed the larger phablet sizes, seemed to have fallen head over heels with larger devices led by Samsung’s Note line, which was by far the device to beat in the premium large smartphone line.

Click to read more ...

Apple celebrates iPhone appreciation with new series of ads

iPhone is Apple's most important and profitable product, it is also the nerve-centre of various expanding ecosystems (i.e. HealthKit, watchOS, CarPlay, AirPlay, HomeKit). The latest series of ads titled 'If it's not an iPhone," celebrate iPhone ownership while possibly shooting missives at some rival devices that have copied aspects of the iPhone's look and feel. The new ads have a slick yet playful vibe, reminiscent of the classic iPod advertisements of years past.

Source: Apple

Apple's 'Shot on iPhone' campaign moves to videos

Apple's has focused on the camera properties of the iPhone 6 with various large format billboards and magazine ads showing awesome photo from users with the simple but powerful 'Shot on iPhone 6' tagline. Called iPhone World Gallery, the campaign has even featured the world of Canadians John Lehmann and Dan Carr.

The campaign is now moving from stills to video as Apple has released a variety of short videos shot on the iPhone by regular Joes and Janes. Showing what one can do with the OIS (Optical Image Stabilisation) features, wide f/2.0 aperture as well as Apple's unparalleled camera software, these videos, which will appear in 23 countries - feature the work of seven videographers and their use of the built-in video features of iPhone including slo-mo, time-lapse and cinematic video stabilization show the impressive range of shots and moods that an iPhone 6 and iPhone 6 Plus can achieve.