Apple launches official Instagram account to promote #ShotoniPhone photos

Apple just launched its own @apple account on Instagram. This specific Apple account focuses on iPhone photographers’ photos. It seems like a logical thing to do, especially with Instagram being a hub for smartphone photographers to share their work. For now you can see albums that are actually video slideshows of the photographers’ work and a sound clip of him or her talking about their work. Apple is even asking other Instagram users to share their own stuff through the #ShotoniPhone hashtag. So, if you’ve been meaning to share your great iPhone-based work or just want to look at gorgeous shots, this Apple account might be worth the follow.

Source: The Verge

Hot Docs features micro documentaries #shotoniphone

Micro Docs - #HotDocs4Life from HotDocsFest on Vimeo.

The yearly Hots Docs film festival is on the great draws of Toronto and features dozens of compelling documentary and independent films on a wide range of topics. This year, they are adding alumni-shot micro documentaries that are shot exclusively on Apple's iPhone and cover topics pertinent to the festival.

“With advances in mobile filmmaking, putting iPhone 6s and iPhone 6s Plus into the hands of filmmakers will drive new movements in the short doc space, offering filmmakers the ability to create stunning, pro-level content easier and faster than ever.” says Elizabeth Radshaw, Hot Docs industry programs director.The films were shot on 4K using the Filmic Pro app. Hit jump for more details.

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