Snapchat brings back chronological feed for some users

After redesigning its app, Snapchat has met the ire of a lot of its users—with over a million of them petitioning the company to revert to its old design. And it seems like they’re finally listening. Some users have noticed they’ve started to see a reverse chronological version of its feed instead of the algorithm-based one. It isn’t clear though if this is a limited-scale test or if this is the start of a wider rollout for all its users.

As a business it makes sense for Snapchat to keep the algorithm-based timeline since it keeps users on longer because they don’t know if they’ve reached the end of their updates. It also supposedly, as other social media platforms have pointed out, floats the “most important” updates to its users. Meanwhile, a chronologically ordered timeline is preferred by a lot of users because it lets them know if they’ve caught up with their feed. But this also means that if you don’t have time to catch up, the frequent posters will overshadow those in your list that update less frequently and you might not be able to see their updates.

Source: 9to5Google

Rihanna calls out Snapchat for ad that makes light of domestic violence

Snapchat just keeps making things worse for itself. The latest controversy it finds itself in involves an offensive ad that had Rihanna taking to her Instagram Story to call out its competition. The ad for the smartphone game called Would You Rather appeared on the service over the weekend asking users if they’d rather slap Rihanna or punch Chris Brown, which is seen as a thinly veiled reference to the infamous 2009 incident where Brown violently assaulted his then-girlfriend Rihanna.

Snapchat has pulled the ad and apologized saying, “The advert was reviewed and approved in error, as it violates our advertising guidelines.” The service says they’ve blocked the app as an advertiser and that the game isn’t affiliated with the service and that it supports the National Network to End Domestic Violence and the group’s executive vice president sits on Snapchat’s Safety Advisory Board. But the singer is having none of it saying in her Instagram Story, “I’d love to call it ignorance, but I know you ain’t that dumb!”

Source: The Verge

Snapchat borrows from Instagram this time, tests mention tagging to Stories

This time around, Snapchat is taking cues from Instagram and is letting users tag their friends in their Stories. When someone is tagged on the social network, it works similar to how Instagram implements this. Viewers can tap on the link and a new menu shows up that links to that user’s information and you can be given the option to add said user. The difference though is there is no autofill, so you’ll need to remember your friend’s Snapchat username and they won’t be alerted if they get tagged. Snapchat confirms they are trying out this feature and there is no official word yet about when it’s going to be available for all users.

Source: The Verge

Snapchat might be bringing Stories to the web

Snapchat is looking to snap up more users or at least encourage its existing user base to do use its service more. It’s being reported that the social network is working on bringing its Stories Everywhere to the web or on other apps. It’ll be an embedded web player that would help increase exposure to snaps and hopefully encourage people to download the app or at least watch content from the service. Snapchat has been struggling to attract new users, so it needs to extend beyond its walls. If there’s any truth to these rumours, it’ll give them an advantage over Facebook and Instagram since both don’t offer embedded stories just yet. But with Facebook known to quickly copy Snapchat features, we aren’t sure if that advantage will last long. Snap is refusing to comment on the report.

Source: Engadget