TomTom launches Spark fitness wearable with music, GPS and 24/7 tracking

By Gadjo Cardenas Sevilla

Toronto - TomTom launched its 4th generation fitness wearable in North America today with an event in downtown Toronto. The TomTom Spark is the latest sports and fitness tracker since TomTom collaborated with Nike + Sportwatch GPS years ago before the deluge of fitness trackers hit the market.

While it can be paired with a smartphone or a PC for tracking stats, the strength of the TomTom Spark is that it can run fully independent of wired and cumbersome smartphones. Runners, for example, can use the Spark to measure their runs via GPS, track their heart rate with the built-in heart rate monitor and play up to 500 songs streamed to a Bluetooth headset.

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TomTom's Spark wearable focuses on music, monitoring and motivation for fitness

TomTom just launched the TomTom Spark, its GPS Fitness Watch featuring on-board music and Bluetoothconnectivity to help fitness enthusiasts at any level get motivated, achieve their best and track their progress – all from one easy-to-use, wearable device. 

With TomTom Spark, users can listen to their favorite music mixes while tracking their steps, miles and calories burned and monitoring their heart rate for an optimal workout – leaving behind their cellphone and single-minded fitness trackers. 

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